Paid search marketing means you advertise within the sponsored listings of a search engine or a partner site by paying either each time your ad is clicked (Pay Per Click) or less commonly, when your ad is displayed (CPM) or when a phone contact is generated which is „pay per call‟ (notice how the industry is running out of acronyms…?). That‟s why we call it paid search rather than pay per click. It is not necessarily pay per click – there are other options for buying a marketing presence and response. For example, you can buy placements on Google AdSense partner sites on a cost per thousand (CPM) basis and affiliate (CPA) basis models are being trialled.
Paid search marketing goes under many names: Pay Per Click (PPC), search engine advertising, the sponsored listings, paid for placement and more.
Google Adwords (http://adwords.google.com)
Yahoo! Search Marketing (http://searchmarketing.yahoo.com)
Microsoft adCenter (http://adcenter.microsoft.com, see tips and tools at http://advertising.microsoft.com/advertising/adcenter_addin)
MIVA Pay Per Click, Pay Per Call and Pay Per Text (www.miva.com)
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