Friday, July 8, 2011

Starting with AdWords Account

If you haven't yet created your account, visit https://adwords.google.com and click Start now to create new account. Or if you have a Gmail account you can use the same for Adwords.

Know the basic term of Google Adwords
  • Keyword
  • Campaign & ad group
  • Click
  • Cost-per-click (CPC)
  • Impression (Impr.)
  • Clickthrough rate (CTR)
  • Average Position
  • Networks (Display Network)
  • Quality Score
  • Conversion
Create a New Campaign

Create a campaign and ad to promote your business. Click the "Create your first campaign" button in your account after the login.

Campaign settings
  • Audience :- Select the language and geographical locations of the people who see your ads.
  • Networks and devices :-Select where you want your ad to appear, like Google's search results or on Google Display Network (Google's partner sites too).
  • Daily budget:- Enter the amount you want to spend for this ad campaign on average each day.
  • CPC bid:-Enter the maximum amount you're willing to pay each time a user clicks your ad.
Ads
Create your ads for with editorial guidelines .

Submit billing information
Make your choices (Post paid or pre-Paid), and follow the steps to enter your billing information. Or, see step-by-step directions.


For more See the AdWords Beginner's Guide

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