Formula to calculate Ad-rank And Quality Score

Formula to calculate Ad-rank  And Quality Score

AdRank:

AdRank = Max. CPC x Quality Score

Advertiser	Max CPC	Quality Score	Ad rank	Position
Advertiser A	$0.40	6	$0.40 x 6 = 2.4	1
Advertiser B	$0.35	5	$0.35 x 5 = 1.8	2
Advertiser C	$0.80	2	$0.80 x 2 = 1.6	3
Advertiser D	$1.00	1	$1.00 x 1= 1	4
Advertiser E	$0.05	5	$0.05 x 5 = .3	5
Advertiser F	$0.10	2	$0.10 x 3 = .2	6

               

Determining Actual CPC:

Actual CPC = (AdRank to hit /Quality Score of Advertiser) + $.01

Get detial: http://www.seoservicesgroup.com/blog/2010/04/google-adwords-ad-rank-and-quality-score/16854/