AdWords Community

Google Webinar - Learn with Google

• GoMo: Mobilize your Site with Quick and Easy New Tools from Google & DudaMobile
• Our Mobile Planet: Understanding US Smartphone Consumers
• Introducing Mobile Apps Inventory in AdWords
• Building Blocks of Digital Attribution: How to get started with Google’s attribution tools
• Get Local with ZIP Code Targeting to Increase Online and Offline Sales

Google Adwords Certification Practice Test

1. http://www.quia.com/quiz/2862523.html
2. http://www.quia.com/quiz/2865043.html
3. http://www.quia.com/quiz/2858674.html
4. http://www.quia.com/quiz/2858796.html
5. http://www.quia.com/quiz/2844313.html
6. http://www.quia.com/quiz/2779973.html
7. http://www.quia.com/quiz/2783665.html
8. http://www.quia.com/quiz/2779973.html
9. http://www.quia.com/quiz/2783814.html 

1.1_B Google Adwords  http://www.quia.com/quiz/2779973.html

2.1 Adwords       http://www.quia.com/quiz/2788944.html

2.2 Adwords       http://www.quia.com/quiz/2793753.html

3.0 Adwords       http://www.quia.com/quiz/2808948.html

3.0 B Google Adwords   http://www.quia.com/quiz/2818038.html

2.3 Google Adwords       http://www.quia.com/quiz/2799086.html

4.0 Adwords       http://www.quia.com/quiz/2833753.html

4.2 Adwords       http://www.quia.com/quiz/2840063.html

4.3 Google Adwords       http://www.quia.com/quiz/2841595.html 

7 AdWords Selling and Representing AdWords   http://www.quia.com/quiz/2950960.html

7 AdWords Optimizing Performance       http://www.quia.com/quiz/2949081.html

7 AdWords Bidding and Budgeting           http://www.quia.com/quiz/2935398.html

7 Adwords Policies and Ad Quality Topics              http://www.quia.com/quiz/2947577.html

7 quiz 4 AdWords Targeting and Placements        http://www.quia.com/quiz/2926656.html

Google Adwords Certification Study Guide          http://www.quia.com/quiz/2773620.html

7 Adwords Fundamentals Introduction  http://www.quia.com/quiz/2909812.html

7 AdWords Ad Formats http://www.quia.com/quiz/2919188.html

oogle Adwords Fundamentals Semester Exam   http://www.quia.com/quiz/2881748.html

pay Per Click Knowledge Check 2              http://www.quia.com/quiz/1892227.html

Check your account Statistics reports

http://adwordsapi.blogspot.com/2011/06/statistics-in-reports.html

Landing Page Optimization Tips

Please find the few below mention points to optimize your landing page:

1. Relevance:- The web page should be relevant to the keyword.
2. Clarity: This should be easily clear to the user about the web page.
3. Visible: Keep important information and call to action at above of the web page, so user does not have to scrawl the page.
4. Strong Headline: There should be strong headline web page and include you keyword, this should also include the major benefits of the product and service.
5. Call to Action: Use clear and powerful call to action on the web page.
6. Bullets: use bullets on the web page to summarize the user what the web page is all about.
7. Hero Shot: i.e A ‘hero shot’ is a graphic representation of the item being marketed, whether it’s a tangible product , the cover of a report or the photo of a webinar presenter. :- to emotional connection of the user.
8. Clear Text: User clear text on the web pages.
9. Colour: try to use primary color in the website design
10. Image Caption: Use caption on the images and put keyword where it is possible.
11. Quality Content : Put quality content on the webpage
12. Design: Use attractive website design.
13. Social validation: Try to include testimonials, industrial awards, affiliates and associates that you belongs to

Few Guidelines for Image Ad

The Static image ads can be formatted in .gif, .jpg and .png. Animated image ads can be formatted in .gif or Flash. The file size limit of an image ad is 50 KB.

Image ads can be in the following sizes:

• 250 x 250 Square
• 200 x 200 Small Square
• 468 x 60 Banner
• 728 x 90 Leaderboard
• 300 x 250 Inline Rectangle
• 336 x 280 Large Rectangle
• 120 x 600 Skyscraper
• 160 x 600 Wide Skyscraper

Image ads should clearly and accurately reflect your site and emphasize unique benefits of your product or service.
If your image ad doesn't meet these rules, it won't be allowed to run. See a full list of guidelines on our Image Ad Policy page.

Also, use some call to action "learn more," "buy now," or "visit us today."

Understanding Google’s Quality Score

The Quality Score is an assessment by Google Adwords of an individual ad triggered by a keyword which, in combination with the bid amount determines the ranking of the ad relative to competitors. A higher Quality Score of a keyword will result in:

A higher ad position within Google search results and the content network for that keyword at a given bid amount.

A lower minimum bid amount necessary for an ad to be served for the keyword that triggers it. Ads with a low Quality Score may not be displayed until a higher amount is bid.

Greater eligibility for an ad to appear on a site on the content network and potentially improved positions within competitive listings. Understanding Quality Score is difficult since Google is not completely transparent on its approach; it does refer to the main factors but it doesn‟t disclose “other relevance factors” or the relative weighting between them.

Implication 1. Clickthrough rate on the ad is given as the first factor. Higher CTR will result from more relevant ads, so this shows the importance of producing smaller, highly targeted ad groups which deliver creative with relevant ad text and offer for the search term entered. If you make extensive use of broad match for a limited range of phrases, your clickthrough rates will be lower than if you use exact or phrase match or if you use broad match on many keywords. The use of negative keywords will help increase CTR and so Quality Score.

Note that the clickthrough rate used takes into account expected clickthrough rate for a particular position since higher ad positions naturally tend to gain higher CTRs.

Implication 2. Clickthrough rate on the content network is not considered for results within Google search results page as is sometimes thought to be the case and is used as an argument against the content network.

Implication 3. You should make sure you have good Keyword relevance which is the degree of match between the keyword triggering the ad and the search term entered.

Implication 4. Ad text relevance is also important. This is degree of match between the words in the ad creative compared to the search term entered.

The importance of keyword relevance and ad text relevance in the Quality Score again shows that developing many more focused Ad Groups will give better results.

Implication 5. The historical assessment of clickthrough rate suggests the importance of removing poorly performing keywords or Ad Groups. High volume brand keywords will have an effect in increasing CTR across the account which won‟t occur if brand bidding is not used.

Implication 6. Other relevance factors. Although in this current disclosure, Google doesn‟t state that the landing page relevance is a factor, it has said this in the past and it is used for setting the permissible minimum bid amount. We can also speculate that Google could review whether ads are effective according to whether they are immediately followed by another clickor search.