Tuesday, March 19, 2013

Bid Management Tips


Bid Management.
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1)  Determine your velue per cost.
                              Value per Click =  Profit over advertising / number of clicks
2)  Set your initial bid lower than your value per click

3)  Adjust your bid to generate more profit.
Please go through below video link

Thursday, February 21, 2013

AdWords Discounter Vs Adwords Smart Pricing Tool


Both AdWords tools works to reduces your actual costs:

  • Discounter reduces your cost to the minimum amount needed to win your spot, works all the time, and causes your actual CPC or CPM to be lower than your maximum bid.
  • Smart Pricing works all the time and reduces the price you pay for a click on the content network if data shows it is less likely to turn in to your business objectives.

Benefits of Google Adwords Enhanced Campaigns


Just switch to Enhanced Campaigns for better control over 'Bidding', 'Distribution of Ads' and allow advanced report features.


  • Powerful Bidding
  • Smarter Ads
  • Advanced Reporting


Visit: Google Adwords Enhanced Campaigns
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